Netflix has announced that it will be cracking down on password-sharing in India and other markets. The decision comes after a successful trial period, during which the company gained 5.9 million subscribers in the second quarter of this year. Netflix plans to address the issue of account sharing between households.
- Netflix is expanding its crackdown on password-sharing to consumers in India and other markets.
- The company saw a significant increase in subscribers during the second quarter of this year, gaining 5.9 million new users.
- Netflix plans to address the issue of account sharing between households.
Netflix’s decision to crack down on password-sharing is a strategic move to increase revenue and ensure that users are paying for their own subscriptions. By targeting account sharing between households, the company aims to reduce the number of users sharing a single account, potentially leading to more individual subscriptions.
With the expansion of its password-sharing crackdown, Netflix is taking steps to protect its revenue and maintain a fair subscription model. By addressing account sharing between households, the company aims to encourage more individual subscriptions and further grow its user base.
Original article: https://techcrunch.com/2023/07/19/netflix-account-password-sharing-crackdown/