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Qualtrics to Invest $500M in AI, Launches AI-Integrated Platform for Customer Experience Management


Qualtrics, a cloud-based platform for managing online customer experiences, has announced its plan to invest $500 million in artificial intelligence (AI) over the next four years. The company also launched its new AI-integrated platform, XM/os2, which provides generative AI solutions specifically designed for enterprise experience management use cases.

Key Points:

The following are the key points from the article:

– Qualtrics, a leading customer experience management platform, has revealed its intention to invest $500 million in AI over the next four years.
– The company aims to leverage AI to enhance its platform and provide more advanced solutions for enterprise experience management.
– Qualtrics has launched its new AI-integrated platform, XM/os2, which offers generative AI solutions tailored to enterprise experience management use cases.
– XM/os2 is designed to help businesses gain valuable insights from customer feedback and improve their overall customer experience.
– The platform utilizes AI to analyze large amounts of data and generate actionable insights for businesses.
– Qualtrics plans to use the $500 million investment to further develop its AI capabilities and expand its offerings in the AI space.
– The company believes that AI will play a crucial role in transforming customer experience management and helping businesses stay competitive in the digital age.

Hot Take:

Qualtrics’ decision to invest $500 million in AI demonstrates its commitment to staying at the forefront of customer experience management. By launching its AI-integrated platform, XM/os2, the company aims to provide businesses with advanced solutions to improve their customer experience. With AI becoming increasingly important in the digital landscape, Qualtrics’ investment is a strategic move to stay ahead of the competition.


Qualtrics’ $500 million investment in AI and the launch of its new AI-integrated platform, XM/os2, highlight the company’s dedication to leveraging technology to enhance customer experience management. As businesses continue to prioritize customer satisfaction, AI-powered solutions like XM/os2 can provide valuable insights and help drive improvements in customer experience. With this investment, Qualtrics aims to solidify its position as a leader in the industry and empower businesses to deliver exceptional customer experiences.

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