Summary:
TikTok has launched an ads transparency library in Europe, providing data on ads and commercial content. The move is aimed at helping the company comply with upcoming regulations from the European Union. Additionally, TikTok has expanded access to its research API in Europe.
Key Points:
- TikTok has launched an ads transparency library in Europe, starting with data on ads and other commercial content.
- The move is in response to upcoming regulations from the European Union, as TikTok aims to comply with transparency requirements.
- The ads transparency library will provide users with information about the ads they see on the platform, including the advertiser’s name, campaign duration, and targeting criteria.
- TikTok plans to expand the ads transparency library to other regions in the future.
- In addition to the ads transparency library, TikTok has also announced expanded access to its research API in Europe.
- The research API allows developers and researchers to access public TikTok data for analysis and research purposes.
- TikTok’s efforts to improve transparency and provide access to its data align with the company’s commitment to user privacy and data protection.
Hot Take:
TikTok’s launch of an ads transparency library in Europe and expanded access to its research API demonstrate the company’s commitment to complying with regulations and providing transparency to its users. By providing information about ads and commercial content, TikTok aims to enhance user trust and privacy. This move also aligns with the broader trend of tech companies facing increased scrutiny and regulation regarding data privacy and advertising practices.
Conclusion:
TikTok’s launch of an ads transparency library in Europe and expanded access to its research API are important steps towards complying with upcoming regulations and improving transparency on the platform. By providing users with information about ads and commercial content, TikTok aims to enhance user trust and privacy. This move reflects the growing importance of transparency and data protection in the tech industry.
Original article: https://techcrunch.com/2023/07/20/tiktok-ads-transparency/
