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The focus on virtual reality (VR) seems to be fading as manufacturers and conversations shift their attention to augmented reality (AR). Apple’s upcoming flagship headset is a significant departure from VR and marks a major push into AR technology. The headset, codenamed N301, is expected to be a lightweight device that can be worn for extended periods and will feature a high-resolution display, advanced eye-tracking technology, and a powerful processor.
Apple’s AR headset is rumored to be released in 2022, followed by a more advanced version in 2023. The company has been investing heavily in AR technology and has already released ARKit, a software development platform for creating AR experiences on iOS devices. With its vast user base and ecosystem, Apple has the potential to drive widespread adoption of AR technology.
While VR has struggled to gain mainstream popularity due to its bulky and isolating nature, AR has the advantage of blending digital content with the real world, making it more accessible and useful in various industries. AR has already found success in areas such as gaming, retail, and healthcare, and its potential applications are vast.
Facebook, another major player in the tech industry, is also betting big on AR. The company’s CEO, Mark Zuckerberg, has repeatedly stated that he believes AR will be the next major computing platform. Facebook’s AR efforts include the development of smart glasses in partnership with Ray-Ban, which are expected to be released in 2021.
Other companies, such as Microsoft and Snapchat, have also made significant investments in AR technology. Microsoft’s HoloLens is a popular AR headset used in industries like manufacturing and design, while Snapchat’s AR filters have become a cultural phenomenon.
The shift towards AR is driven by several factors. The advancements in hardware technology, such as miniaturization and improved displays, have made it possible to create lightweight and comfortable AR headsets. Additionally, the increasing availability of 5G networks will enable faster and more seamless AR experiences.
The COVID-19 pandemic has also accelerated the adoption of AR technology. With social distancing measures in place, AR has provided a way for people to virtually try on clothes, test furniture in their homes, and attend virtual events. As the world becomes more accustomed to remote work and virtual interactions, AR has the potential to transform how we communicate and collaborate.
Top things to Know
– Apple is developing a flagship AR headset, expected to be released in 2022.
– The headset will feature a lightweight design, high-resolution display, eye-tracking technology, and a powerful processor.
– Facebook is also investing in AR technology and plans to release smart glasses in 2021.
– Microsoft’s HoloLens and Snapchat’s AR filters are already popular examples of AR technology.
– Advancements in hardware technology and the availability of 5G networks are driving the shift towards AR.
– The COVID-19 pandemic has accelerated the adoption of AR, as it provides virtual solutions for various industries and remote work.
Original article: https://techcrunch.com/2023/07/21/goodbye-vr-hello-ar-and-can-ai-be-more-human-plz/
