In The News
According to a recent Wall Street Journal article, Instagram’s new Twitter competitor, Threads, is reportedly losing momentum. The article cites third-party data from Sensor Tower, which reveals that the number of daily active users on Threads has dropped for the second week in a row, reaching a total of 13 million. This represents a significant decline of 70% from its peak on July 7th. In comparison, Instagram’s main rival, Snapchat, boasts over 200 million daily active users.
Threads was launched by Instagram in October 2019 as a standalone messaging app designed to facilitate private conversations between close friends. The app allows users to share photos, videos, and messages with a select group of people from their Instagram network. It was seen as a direct competitor to Snapchat, which has long been popular for its private messaging features.
Initially, Threads received some attention and gained a decent number of users. However, it seems that the app’s popularity has been short-lived, with a significant decline in daily active users in recent weeks. This decline raises questions about the long-term viability of Threads as a competitor to Snapchat and other messaging apps.
One possible reason for the decline in Threads’ popularity could be the lack of unique features or compelling reasons for users to switch from other messaging apps. Snapchat, for example, has a strong user base and a range of features that appeal to younger users, such as filters, lenses, and augmented reality experiences. Threads, on the other hand, offers a more limited set of features and may not offer enough incentive for users to make the switch.
Another factor that may have contributed to the decline in Threads’ user base is the fact that it is a standalone app, separate from Instagram. While Instagram has a massive user base of over 1 billion monthly active users, Threads requires users to download and use a separate app. This additional step may have deterred some users from adopting Threads, especially if they were already satisfied with the messaging features available on Instagram or other apps.
It’s worth noting that Instagram has not publicly disclosed the number of daily active users on Threads, so the data from Sensor Tower provides an external perspective on the app’s performance. However, the decline in daily active users is a clear indication that Threads is struggling to gain traction and retain users over time.
Top things to Know
– Instagram’s messaging app, Threads, is reportedly losing momentum.
– The number of daily active users on Threads has dropped for the second week in a row, reaching 13 million.
– This represents a decline of 70% from its peak on July 7th.
– Snapchat, Instagram’s main rival, boasts over 200 million daily active users.
– Threads may be struggling due to a lack of unique features and the requirement for users to download a separate app.
Original article: https://techcrunch.com/2023/07/21/threads-in-decline-dont-count-out-instagrams-new-twitter-rival-yet/